Thistle has been a McMinnville staple since 2009—Oregon Restaurant of the Year, Best Bar of the Year—but following the pandemic, a newer ownership needed to rebuild its visibility and draw new traffic. The original site looked beautiful but had three near-empty pages with almost no indexable content and a single call-to-action. Nothing for Google or AI search to recommend. This 90-day engagement started in mid-January 2026. The site is being expanded from three pages to a full content architecture: Thistle's Story, The People, Kitchen, Bar, Vibe, Events, Hours & Location, and local Partners. Every page is written from scratch, building the brand narrative, local signals, food philosophy, team introductions, and community partnerships into the foundation. Mid-engagement update: Thistle's busiest weeks ever on record occurred at the end of February — typically the slowest weeks of the year. The owner has directly credited the visibility work.
3 → 9+Pages in progress
BusiestWeeks ever, mid-Feb